Assess and prioritize
Establish the starting point, identify the highest-value constraint, and organize the first training phase.
One-time introductory coaching · Eight weeks
Catalyst
Launch.
Identify what is actually limiting you, then build a personalized training phase around the priority that will move you forward.
Who it is for
Start with the priority that matters most.
Catalyst Launch is the entry point into Performance Catalyst coaching: one personalized eight-week phase that identifies the right starting priority and proves the training process. The $349 introductory phase is available once per client.
- You have several possible goals and need help choosing the highest-value starting point.
- You want strength, mobility, bodyweight skill, or athletic work organized around your real schedule.
- You want technique feedback and weekly adjustments organized around your schedule.
- You can complete the intake, requested baselines, weekly training, and check-ins.
The eight-week coaching block
Assessment becomes action.
The structure is consistent. The exercises, priorities, schedule, and progression decisions are individual.
Build ownership
Develop repeatable strength, control, range, or skill around the selected priority.
Progress the demand
Advance the plan from your check-ins, technique, recovery, and measurable response.
Express, reassess, and decide
Consolidate the work, repeat the relevant baselines, and decide whether to finish or graduate into ongoing one-on-one coaching.
What the plan can integrate
Access. Own. Express.
Your assessment determines which qualities receive attention now, which support the phase, and which are intentionally maintained or deferred.
Strength and progressive overloadMobility and active rangeBodyweight strength and skillSpeed, power, and athletic qualitiesTechnique and movement standardsSchedule, equipment, and recovery constraints
Coaching deliverables
Personal where personal decisions matter.
Payment begins onboarding. Your program follows the complete intake, requested baseline review, and Justin’s coaching assessment.
Assessment
A review of current abilities, training context, goals, schedule, equipment, and relevant constraints.
Priority map
A written primary priority, supporting priority, maintenance needs, and intentionally deferred qualities.
Individual plan
Your own eight-week TrueCoach schedule with exercises, dosage, progressions, and substitutions selected for you.
Weekly review
Structured check-ins, technique review, and programming adjustments based on your response.
“Every workout is different, and I actually look forward to seeing what interesting challenge Justin has planned.”
Know what changes
Launch the process. Then decide whether to continue it.
Catalyst Launch establishes your starting point and first personalized phase. Performance Catalyst 1:1 is the ongoing service that keeps reassessing, integrating, and progressing the complete process after Week 8.
SupportCatalyst LaunchOne-on-one
Availability
One introductory block per client
Continues as long as the coaching relationship remains a fit
Commitment
Eight coached weeks with a fixed finish line
Three-month initial term, then month-to-month
Priorities
One primary objective with supporting work
Multiple priorities managed across changing phases
Programming
Individual plan through Week 8
Programming continues evolving without a scheduled finish
Adjustments
Weekly changes within the defined block
Ongoing changes as goals, sport, schedule, and recovery evolve
After the phase
Reassessment and written recommendation; coaching ends
The next phase is built from the current phase
Investment
$349 once
$399 per month
Catalyst Launch is a one-time, eight-week coaching phase. Continued personalized programming begins with acceptance into Performance Catalyst 1:1.
The Week 6–8 bridge
Your next phase is addressed before this one ends.
The continuation conversation starts during Weeks 6–8, when your progress and next priorities are clear.
Review progress
Justin identifies what has changed, what still needs development, and whether ongoing coaching is the right fit.
Receive a recommendation
If 1:1 is appropriate and capacity is available, you receive a private continuation invitation with the complete terms.
Choose the direction
Finish with your reassessment and written next step, or enroll in 1:1 so the next phase begins without a training gap.
Continue building
Accepted 1:1 clients move into evolving programming, broader priorities, and ongoing coaching at $399 per month.
Eight-week individual coaching
Turn the next priority into a plan.
Apply first. If the offer fits and capacity is available, you will receive the readiness and secure enrollment steps. Catalyst Launch is limited to one introductory block per client.
Apply for Catalyst Launch · $349 ↗No payment is due with the application. Accepted clients review and sign the coaching agreement before completing payment.